1. Introduction & Icebreaker (5 minutes)

• Briefly introduce yourself and your company.
• Find a common ground to build rapport (e.g., industry trends, recent news).

2. Understanding the Prospect's Needs (15-20 minutes)

• Ask open-ended questions to uncover their:
  • Challenges and pain points
  • Goals and objectives
  • Current processes
  • Decision-making process
  • Budget (if applicable)

Examples of Questions (Customize based on research):

• "What are some of the biggest challenges you're facing in [industry] right now?"
• "What are your top goals for [department] this year?"
• "Can you walk me through your current process for [relevant task]?"
• "Who are typically involved in purchasing decisions for solutions like ours?"

3. Showcasing Value Proposition (10-15 minutes)

• Briefly explain how your product or service addresses their specific needs and pain points.
• Highlight the benefits they'll experience by using your solution.
• Use success stories or case studies (if applicable) to demonstrate the impact of your solution.

4. Next Steps (5-10 minutes)

• Summarize key points from the discussion.
• Clearly outline the next steps based on the prospect's interest level.
  • Schedule a demo
  • Send additional information
  • Connect with another decision-maker

5. Notes

• Take detailed notes throughout the call to capture important insights and action items.