1. Introduction

Briefly introduce the purpose of the prospecting plan and its importance for achieving sales goals.


2. Goals and KPIs

Use historical data to set realistic, activity-based goals

Goals:

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KPIs

List the key performance indicators to track the progress.

KPIs:

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3. Target Market and Ideal Customer Profile (ICP)

Who: Ideal Customer Profile

Describe your best-fit customers.

Profile: